The essence of modelling is to reflect the studied piece of reality in such a way that best describes the selected elements of the designed system. Consequently, there is a need for more efforts on increasing SME's awareness to transform their way in doing business by website usage. The afterward research will provide a valuable insight for further research and practical implication.
Empirical findings reported that website interface quality has a significant effect on online trust which in turn leads to website revisit intention. The result of this study revealed that both of hypotheses proposed were accepted.
Non-probability sampling was employed by convenience sampling technique during data collection. Data were collected using a questionnaire survey from 135 customers of the SME's embroidery in West Sumatera. Subsequently, online trust also measured by five dimensions including perceived ease of use, perceived usefulness, privacy and security, perceived enjoyment of technology, and company competence. Each of dimensions consists of two elements, including content, communication, ease of management, accessibility and speed, customization, emotion, clarity of layout, and usability respectively. Website interface quality was formed by four dimensions, which are information quality, system quality, service quality, and design quality. This present study proposed a comprehensive model of website revisit intention through a third-order level of multidimensional construct using first-order reflective, second and third-order formative. The main impetus of this study is to analyze the effect of the website interface quality and online trust toward website revisit intention in West Sumatera, Indonesia. While the perceived advantage to maximize the potential of E-commerce, SME's innovation in adopting e-commerce through website remains constant in developing countries. E-commerce has created an idiosyncratic role for Small Medium Enterprises (SMEs) in order to pursue the global market.
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